A small display ad of 1/8-page or less can be a very effective tool for getting your message out to consumers who tend to browse these publications looking for deals or specific items of interest.
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While generally not a great size for grabbing attention, a 1/4-page display ad can be a good choice when stretching your media budget across several publications and multiple placements for maximum reach and frequency.
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A well designed and properly placed 1/2-page display ad offers tremendous bang-for-the-buck and can be especially effective when relevant to surrounding editorial content. This is a fantastic ad size for both hard selling and brand building.
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Running a full-page ad keeps you top-of-mind and tells your audience you are a serious contender in your industry. And keeping it simple generally yields the most captivating ads. Also the perfect format for an "advertorial" approach.
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While generally cost-prohibitive, the almighty two-page spread or "double-truck", allows you to own your audience through sheer dominance of the publication. Your audience simply cannot overlook this ad.
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