Getting it done.

The first step we normally take with a new assignment is to conduct an information gathering session with you and your key staff. We’re interested not only in scheduling, budget and job specifications, but also in your competition, target audience, and objectives. And we want to know all the features and benefits of your product or service. This will help sharpen our focus and objectives, and in turn, ensure that the solution we produce is not only creatively excellent, but strategically targeted.

In our experience, we find it’s best that we work directly with only one or two key decision makers at your company. This way we all stay focused on real solutions and are not distracted by too many personal opinions. We normally present only two initial concepts showing completely different approaches to the project at hand. Many clients ask for five, six, seven or even more concepts, but offering too many solutions up front only complicates things and usually results in a poorly developed marketing piece.

Despite popular misconceptions, good creative work doesn’t normally come in a flash of inspiration. It usually comes from much trial and error with our efforts focused on meeting the goals of your project. This is why we need to take the time to consider several approaches, work them through, and revise them. In addition, we usually need to address budgeting, printing, media placement, scheduling, and other issues relevant to the success of your project. All this, plus the need to perform in a businesslike fashion, means that your promptness in providing materials and making approvals is crucial to our success.

We’ve doing this since 1989 and we’ve worked with lots of different types of clients. Over the years we’ve honed our skills and streamlined our workflow. We utilize an entirely digital workflow based on threaded email correspondence linked to our internal task management software. Proofs are supplied as PDFs, which you can mark up to indicate revisions and ideas. Projects are broken into specific phases with milestones. The result is an efficient project timeline with a digital paper trail. No confusion. No misunderstandings. Ever.

Contact us and let’s get your project moving.