How do we measure the effectiveness of your marketing efforts? An immediate increase in sales? Improved image? Breaking into a new market? Ideally each piece would generate more sales, improve your corporate image and get you a big chunk of new consumers. But realistically, each piece must improve, or at least support, your existing image. It must also either generate immediate sales, expand your market, or keep your name on top. If you attempt to accomplish everything imaginable with every marketing piece you do, you’re be spinning your wheels.

Marketing must be viewed as a cumulative effort — growing stronger with each project.

High Hopes. Real Expectations.

• Did this project bring immediate sales?
• Did this project contribute to long-term sales?
• Has this project improved your existing market position?
• Has it opened new doors?
• How can you make your next project better?