When hiring a design firm you could simply go with the lowest bidder and save a few bucks, or you can find the talent that can best meet your needs while staying within your budget. Although we all need to watch our money, it’s unwise to shop for price alone when your image is at stake.

Understand your role in the project. As the client you are the decision maker. Focus on making solid business decisions and then step back. Tough to swallow? Just realize that micro-managing projects only creates a negative work environment and will usually destroy the integrity of the marketing piece.

Cut The Fluff, Not The Corners.

• What is the budget for this project?
• Are you after immediate sales or long-term success?
• Will that photo be a benefit or a distraction?
• What is your corporate image worth?