Advertising motivates people by appealing to their problems, desires, and goals. Successful advertising begins with a good product.

Now is the time to identify your prospects and analyze the competition. Consider where you want to be and how to get there. Decide what it is that sets you apart and how this will benefit the consumer. Once you have an understanding of yourself, your target, and your competition, you can better determine goals and how you might go about achieving them.

Establish Your Goals And Strategy.

• Who is your primary target audience?
• Where should you be in this market?
• How do you get there?
• What response do you expect from your audience?
• How will you in turn respond to them?