You’ve mapped out a solid plan. You’ve developed a great concept. You’ve created outstanding visuals. You’ve got the entire project approved and in the works. It’s going great—so, let’s just throw in a few half-baked “support” items? Now you’ve blown it. Remember, you will be judged by your poorest effort.

When it comes to marketing your business, it isn’t enough to just complete each project and then move on. You must look at the big picture — every single item that sports your logo must fully support your corporate identity, and every single item related to a particular project must fully support that project.

Never, Never, Never, Compromise.

• Is your corporate identity strong?
• Are all of your marketing projects well developed?
• Are they executed in a consistent way?
• Do they support and enhance your corporate identity