A Brief History.Catch Light Productions has been all about big ideas since 1989. That’s when Howard Theriot founded the firm — fresh out of college and with little more than a diploma and student portfolio to his name. Howard started with a big idea — one that he’s still immersed in after nearly two decades in business. His idea was to bring big agency results to small and medium sized organizations that have traditionally had to settle for less. In the early years, he accomplished this by constantly challenging himself to succeed in new and different roles — designer, salesman, production manager, janitor — you name it, Howard did it. As the firm has expanded, we have managed to avoid many of the pitfalls encountered in a growing agency by keeping the firm lean. We’ve done this by cultivating a network of independent professionals, rather than attempting to hire and maintain a large staff. We believe that it’s easy to stay focused on this strategy, because almost every new client has at least one story that reinforces the need for a firm like Catch Light Productions. And we are more than happy to take on new clients disillusioned with big agency grandeur.
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