Enough time to say what is needed without losing your audience, the 30-second TV spot is generally the most cost-effective commercial format and also the most readily available for airtime on most networks.
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The 15-second television spot can be an effective way to get your message out with a quick punch. Alternatively, two spots can be ran as "bookends" to open and close a commercial break and catch your audience both coming and going.
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The "salesman" of television advertising, a 60-second spot can be effective in presenting loads of information to your target audience. This format lends itself well to a heavy storyline or extremely captivating concept.
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